How do you grab the attention of a reader? Unlike buildings and products, you cannot put flashy pictures and colored lights on your paper to make someone interested. Instead, you bring a reader into your paper by making the beginning as interesting and engaging as possible. There are multiple ways that a writer can bring the reader into the paper such as offering background information, defining key terms, or even connecting the subject to the readers' interests or values. Whatever method you use, it must be engaging enough to make the reader want to read more and continue with your paper.
On a similar note, the end is the same way. It must be interesting and wrap up the story. As stated by the name, the end of your paper is the last thing that your reader will read, so you want to make it interesting and leave a lasting impression.
A good way to make sure the reader is satisfied with what they are reading is to guide them through what they are reading. This can be done by stating topics as questions, narrowing down to your thesis, and even using transitions.
With all the different articles and papers out there, you, as a writer, must make your paper stand out from the others. It needs to be the one with the neon flashing lights that says, "Read Me." If you can successfully pull a reader into your paper, your job is done.
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